University of Texas and Logo Brands Sign Exclusive Partnership

Logo Brands Celebrates University of Texas Longhorn Lifestyle

​​​​​​​​Logo Brands, a premier manufacturer of outdoor lifestyle products, has entered into a multi-year agreement with the University of Texas and 289c Apparel.  This partnership grants Logo Brands Inc.  the exclusive rights to produce and distribute University of Texas Longhorn products, including Foldable Chairs, Portable Tables & Furniture, Tents, Canopies, Flag Poles, Coolers, Beverage Tubs, Stadium Seats & Cushions, Deck Umbrellas & Portable Shading and Beach Inflatables for outdoor varying environments.

“Logo Brands is committed to the power of brand building in the college market through exclusive partnerships that elevate, enhance as well as protect and promote the brand identity and experience,” stated Phil Dooley, Vice President of Brand at Logo Brands. “Logo Brands has been a proud partner with UT for over 15 years. The University of Texas Longhorn community is spirited, passionate and proud of what the UT brand means from Austin TX, across the US and around the globe.”   

"Logo Brands is the premier supplier in the outdoor lifestyle categories with a proven record of managing partnerships across the professional leagues and especially the college business. With this exclusive partnership, Logo Brands will maximize the Texas Longhorn spirit."

Bill Priakos, President, 289c Apparel

“Logo Brands is the premier supplier in the outdoor lifestyle categories with a proven record of managing partnerships across the professional leagues and especially the college business.  With this exclusive partnership Logo Brands will maximize the Texas Longhorn spirit,” said Bill Priakos, President of 289c Apparel.

Logo Brands offers a variety of University of Texas collections and products, sold in leading and independent retailers and on line at

“This exclusive agreement elevates our partnership with Logo Brands.   We are excited to partner with the top non-apparel licensee in college to further grow and cultivate our University of Texas Brand,”  Says Craig Westemeier, Sr. Associate Athletics Director of University of Texas.  

For further information on the University of Texas, please visit   To learn more about Logo Brands product offerings, please visit 

About Logo Brands

Logo Brands is a leading manufacturer of officially licensed products for College, NBA, MLB, NHL, NFL, Major League Soccer, NASCAR, the English Premiere League, four major branches of the United States Military and entertainment brands such as Star Wars-Disney with more than 100 product lines including several varieties of chairs, stadium seats and cushions, personal bags, tents and canopies, coolers, and blankets. In 2000, Logo Brands began by shipping college chairs from a garage just outside Memphis, Tennessee and in less than a year, Logo Brands moved into their first warehouse. Today the company holds licenses for more than 450 teams and organizations, striving to be an industry leader for new and unique lifestyle products. Logo Brands is headquartered in Franklin, Tenn. For more information, visit or call toll free 1-888-959-3030.

About the University of Texas Trademark Licensing

The University of Texas at Austin is responsible for oversight of trademark licensing for all UT System components, including UT-San Antonio, UT-Arlington and UT-El Paso. Management of trademark licensing was transferred to Texas Athletics in the 2007-08 fiscal year. Revenue from trademark licensing is generated through royalty payments and the sale of licensed consumer goods bearing Texas' logos and wordmarks, including the iconic Longhorns silhouette.

About 289c Apparel

289c Apparel is a premier collegiate trademark management company established in 2011 to provide customized brand management for major colleges and universities merchandising. Our dynamic, experienced and passionate team has created a full-service design, merchandising, licensing and marketing company that specializes in the college apparel business. We employ a talented staff of designers, graphic artists, sales, and production professionals with the capability to establish and manage every aspect of a collegiate licensing program. 289c Apparel is dedicated to being a center of excellence in creating unique partnerships with each of our clients, retailers, licensees, and consumers.

Source: Logo Brands