Logo Brands Captures 35th Strategic Partnership With The University of Utah

Utah Bleacher Cushion

Logo Brands Will Now Exclusively Produce an Array of Licensed Tailgate and Inflatables Products for the Utah Utes

Logo Brands, Inc. has announced The University of Utah as the company's 35th strategic partnership. Beginning Jan. 1, 2024, Logo Brands and Utah will enter into a 10-year exclusive agreement in the tailgate and inflatables categories.

This new agreement grants Logo Brands exclusive rights to manufacture, produce, and distribute officially licensed Utah Utes tents, chairs, stadium seating, soft-sided coolers, tables, and non-leather inflatable sports balls for the university. Logo Brands will continue to offer a vast selection of hard goods products for the university including various types of drinkware, blankets and throws, inflatable mascots, and totes. 

"Utah boasts a remarkable collegiate program," stated Maggie McHugh, Vice President of Strategic Partnerships at Logo Brands. "We eagerly anticipate expanding this program by providing a vast array of products catering to Utah students, fans, and alumni for years to come."

Utah product will continue to be produced and distributed by Logo Brands through top retailers in the United States including Costco, Dick's Sporting Goods, Scheels, Amazon, and Fanatics, in addition to Utah's on-campus bookstore, Utah University Bookstore, and the Logo Brands e-commerce site.

The University of Utah is known for both its prestigious academics and its high-level sports. The Utah Utes have demonstrated that they are an athletics power as they have produced 29 team national championships, 115 individual national champions, 503 All-Americans, and 67 Olympians. The move to Pac-12 in 2011 has fueled their highly successful seasons across their varsity sports teams with high-place finishes in both Pac-12 Conference Championships and NCAA Championships.   

"The University of Utah is thrilled to have a dynamic partnership with Logo Brands, a leading name in high-quality collegiate tailgating products," says Richard Fairchild, Associate Director of Trademarks & Licensing. "This collaboration marks an exciting step forward in our ongoing efforts to enhance the fan experience and extend the reach of our university brand."

About Logo Brands

Logo Brands is a leading manufacturer of officially licensed products for more than 800 colleges and leagues including NFL, MLB, NHL, NBA, MLS, and NASCAR. The company's assortment spans the categories of outdoor lifestyle, indoor living and on-the-go with more than 900 different product lines in the company's history. Logo Brands began as a family business in 2000 by shipping tailgate chairs from a garage just outside of Memphis, Tennessee. Its headquarters are now in Franklin, Tennessee. 

Natalie Hill

Follow on Instagram: @logobrandsinc

Source: Logo Brands