Logo Brands Announces Newest Strategic Partnership With University of Washington

Logo Brands, Inc. has entered into a multi-year exclusive agreement with The University of Washington. Effective Jan. 1, 2021, this partnership grants Logo Brands exclusive rights to manufacture, produce, and distribute University of Washington Husky tailgate and outdoor lifestyle products across multiple retail channels. The product categories covered in the agreement include: tents and canopies, chairs and leisure seating, stadium seats and cushions, tables, coolers, and portable furniture.

“We are thrilled to partner with University of Washington to develop programs that will grow and impact their retail presence,” stated Kris Talley, Vice President of Sales at Logo Brands. “Our goal is to consistently service our university partners, customers, and retailers at the highest level. We are excited to be able to grow our partnership with this great university.” Logo Brands currently has exclusive partnerships with 17 universities across the country, and Washington will be its newest program. “We are excited about this strategic partnership and the increased opportunities it brings for a deeper level of brand engagement,” says Samantha Harasen, Associate Director, UW Trademarks & Licensing.  

Logo Brands began in 2000 by shipping tailgate chairs from a garage just outside of Memphis, Tennessee. In less than a year, the company moved into their first warehouse. Logo Brands is now a leading manufacturer of officially licensed products for more than 450 teams and organizations including collegiate, NFL, MLB, NHL, NBA, MLS, and NASCAR. The company’s assortment spans the categories of outdoor lifestyle, indoor living and on-the-go with more than 170 different product lines. Logo Brands is headquartered in Franklin, Tennessee.

With over 57,000 students, 4,300 faculty, and countless fans, the University of Washington has created a loyal customer base for licensed Huskies branded products. They are committed to making sure merchandise featuring their marks is produced in a socially responsible manner. Their vision is “to become one of the nation’s most recognizable institutions with an image that reflects the world-class learning, research and achievement of the University of Washington. Utilize the name and image of the institution to further support the challenging educational environment informed by cutting-edge scholarship.”

For further information on the University of Washington, please visit washington.edu. To learn more about Logo Brands product offerings, please visit logobrands.com.

Source: Logo Brands